![]() You can even set up an A/B test with the headline and description text.Įmbedded videos are videos that are shared from a third-party video platform like YouTube. When creating a video ad in Campaign Manager, LinkedIn allows you to add a headline, which is displayed under the video, a description (600 characters max, but only 150 displayed by default), and a destination URL. Video ads must be horizontal - vertical videos are currently not a supported part of sponsored content. However, they do cap the file size at 200MB, so your short film will be compressed. Like native videos, ads can be as short as three seconds, but LinkedIn allows video ads to be up to 30 minutes in length. LinkedIn now gives you the option of sponsoring a video post you made organically through your company page (similar to boosting a Facebook post) or setting up a video ad via the Campaign Manager. Video ads are sponsored content that you pay for. LinkedIn allows you to upload both horizontal and vertical videos, but beware - LinkedIn will crop those vertical videos into a square on its newsfeed. Videos can be anywhere from three seconds to 10 minutes in length, with a maximum file size of 5GB. These are shared organically among your network, along with a description (700 characters max for posts on your company page) that is displayed above the video. Native videos are any video content uploaded directly to your personal profile or company page. LinkedIn video types: Specs for native, sponsored, and more
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